Direct response and customer acquisition executive who consistently delivers 80–100% close rates and 300–500% production lifts across multi-brand portfolios.
I've spent 39 years (starting in 1987 after six years in the US Army) mastering two disciplines that have never gone out of style: direct response marketing and customer attraction systems. I learned not in a classroom but as an apprentice to some of America's most successful marketers, then by starting my own companies, running joint ventures, and advertising coast to coast. That foundation became the engine I brought to National Health Corporation, where I spent 22 years building the marketing infrastructure that powered a billion-dollar enterprise and its five affiliate brands.
As SVP of Marketing, I led advertising strategy across all five companies simultaneously: writing every campaign asset in-house, managing a $1M budget, and directing 3 VPs and 10 National Marketing Directors overseeing 100,000+ sales professionals in 15–20 states. I delivered 600+ two-and-three-day marketing seminars in cities from coast to coast. A single advertorial I wrote generated 500+ inbound calls from one national placement. I grew the sales organization from a small team to 60,000 representatives in six months. These are not approximations. They are outcomes I can document.
Every failing salesperson I ever met was failing because they were making the wrong call: calling cold strangers who had no reason to listen. When I fixed the marketing, the salespeople stopped failing. The customer called them instead, arrived pre-sold, and closed at 80 to 100%. The sales team didn't change. The system did.
Customer Attraction Marketing Systems — applied across 600+ seminars in every US marketThe methodology I created and refined over 39 years. It inverts the traditional sales process so that customers call the business, not the other way around. The result: salespeople only speak to pre-qualified prospects who raised their hand first. Click any stage to explore it.
Open to SVP Marketing, VP Growth, VP Advertising, and CMO roles. Available immediately. Rockwall, TX — open to remote and hybrid within 50 miles.